I.M.120 Helping you to BE YOUR BEST SELF

Building A Sucessful Business While Successfully Treating Obesity In Your Office
With The I.M.120 Method Seminar.

Treating Obesity In Your Office
How to help your patients while you create a profitable business.

The Problem
There is an obesity epidemic, and doctors are hamstrung by insurance limits, their limited experience, and the lack of a business plan. For years doctors and their patients have been given mis-information
about obesity. The concept that it's simply a matter of diet and exercise has failed millions and led to the current state where obesity is an epidemic and we all left treating the consequences of the primary
metabolic disorder.

Time For Primary Care To Get In The Game
Out of desperation, our patients have sought out any means to help them. Diet books, commercial programs, even the next-door neighbor pushing the latest products have absorbed billions of dollars while
having no effect on the ultimate problem. Obesity is a chronic neuro-metabolic disorder that often requires
involvement of primary care providers to treat effectively. On the other hand, insurance reimbursement is not adequate to fully address the needs of these patients.

A Cash-based Business
This weekend curriculum will give you everything you need to start your own cash-based weight loss business. With no licensing fee and no ongoing contracts, this approach respects your independence and your pre-existing fund of knowledge. You will be provided with all the details you need to give you clinical confidence. Drugs, doses, nutraceuticals, meal replacements will all be covered in specific detail. Unlike conventional CME courses that gloss things over in generalities, you will leave with a boilerplate knowing exactly how to start treating your clients.

----------- DOING WELL BY DOING GOOD -----------

This weekend curriculum will give you everything you need to start your own cash-based weight loss business. With no licensing fee and no ongoing contracts, this approach respects your independence and your pre-existing fund of knowledge. You will be provided with all the details you need to give you clinical confidence. Drugs, doses, nutraceuticals, meal replacements will all be covered in specific detail. Unlike conventional CME courses that gloss things over in generalities, you will leave with a boilerplate knowing exactly how to start treating your clients.

The Business Details
FINALLY, A PROGRAM THAT LINKS CLINICAL WITH BUSINESS INFORMATION

Having a great fund of knowledge and the desire to treat patients suffering with obesity is not enough. You need a business structure that will allow for the frequency and length of visits with your patients
necessary to achieve success. Based on my 20 years of experience in the field, I have developed a
business model that has a proven record of clinical and financial success. Advice regarding pricing, frequency of visits, informed consent, will all be covered. We will also discuss marketing, and how
to successfully run a cash-based weight-loss business within your insurance based primary care practice. You will be given specific guidance regarding how to set up your office for handling retail sales. You will leave with specific advice regarding the products to stock in your office to support your patient's success, and enhance your revenue. Starting with the patients in your waiting room, you can easily grow this into a six-figure income stream with little to no risk.

Choosing The Right Partners
By teaming up with leading companies in diagnostics, medical foods and nutraceuticals, you will get the support needed in those critical early weeks and months to ensure a strong launch. This approach is
designed to allow easy entry with no entangling contracts. It's time to move the treatment of this
metabolic disorder from the retail world and bring it into your office.

Clinicians use the "I.M.120 Method" because of its history of success and low startup cost, they stay
with it because of its results.

DAY ONE

1. Overview; the history of the problem, review of previous failed attempts. Recommended lab testing and clinical work up.

• Review of customized blood panels.
• Learn the importance and how to easily monitor body fat, water weight & muscular development.
• The role of genetics with obesity and how to test genetic markers known to impact metabolism, exercise and energy use.
• Review of additional specialized tests to consider; micronutrient testing, measuring hormones, cortisol and how they apply to treating obesity.

2. Effecting permanent nutritional behavioral change.

• Overview of the psychological dynamic of behavioral change.
• Overview of the motivational interviewing technique using motivational interviewing to affect change.
• Preventing relapse weight gain.

3. Hazards of weight loss, and how to prevent them.

• Losing too rapidly
• Micro nutrient depletion
• Loss of muscle mass
• Constipation and other gastrointestinal effects
• When and how to test stool for optimum health

4. Meal replacements/Medical Foods

• Which protein, and why?
• Personalizing choices of replacement based on history, physical and lab testing.
• Which macronutrients ratio to recommend. High protein? Low fat?
• How to align food choices to the patient.

5. Nutraceuticals for weight loss.

• The role of probiotics, pre-biotics and microbiota
• Evidence-based review of the most beneficial supplements and how to use them in combination.
• What should you stock and your office?
• Which agents to use, with whom, and when?

6. Pharmacology

• The art and science of "sequential polypharmacy" to achieve maximum benefit.
• Review the FDA approved drugs. Understand which patients they are most suited for.
• Know when to start drugs, as well as how and when to stop them.
• Rational use of off label drugs and combinations.

7. Putting it altogether

• Case studies demonstrating integration of all the principles.

DAY TWO

The Nuts And Bolts Of Starting Up Your Weight-loss Business

1. Prelaunch marketing

• Creating your identity as a specialist.
• Your first 10 patients. Creating the foundation for future success.
• Where to put your first advertising dollars.

2. Organizing the front desk

• Turning a phone call into an appointment, and appointment into a sale.
• "Doesn't insurance pay for that?" and how to handle other potentially difficult questions and challenges.
• Foreseeable trouble spots and how to solve them.

3. Client identification/consult.

• Acknowledging a patient with obesity from your insurance based practice. Generating interest and referral.
• Consulting with a patient who has a primary interest in obesity treatment. Should you give free consults?
• Who does the initial consult, doctor or counselor?

4. Closing the sale/getting started

• Pay in full or monthly enrollment?
• Pay-as-you-go, or time commitment?
• Doctor, or counselor lead sessions?
• The pros and cons of individual versus group sessions.

5. Maximizing sale of product and success of clients.

• Appreciate the correlation between product sales and client success.
• How to build client loyalty to your brand.
• Imprinting. The importance of a strong beginning.
• Profiling-importance of a solid base with individually selected supplements.

Throughout the weekend, Dr. Petteruti and Shannon and all the company representatives will be available for informal questions and answers. Attendees will be given the opportunity to purchase the manuals for the "I.M.120 Method." These optional manuals will summarize and expand upon all the material from the weekend. In addition, they include a weekly lesson plan and structure for the client and counselor to follow. Also included are all the consent forms and documents that correspond to implementing the plan.
This weekend seminar can be practice changing for you, life-changing for your patience. When it comes to the obesity epidemic, either you will choose to engage or watch it pass you bye. I encourage you to join me in the rewarding and profitable opportunity to treat this disease.

THE I.M.120 METHOD RESULTS SUMMARY AND REVIEW
At I.M.120, we track all of our clients who are in the I.M.120 Method for weight loss. Below is the most recent summary of our results. Clients are broken down based on their body mass index (BMI) at the start of the program.

Long Term Maintenance
On average, patients in our maintenance program have gone on to lose an additional 5.1 pounds of body weight. 73% of patients in the maintenance program have either had no weight gain or have enjoyed further weight loss. Of the 27% who had weight gain, the average amount gained was 2.3 pounds.

Dr. Stephen Petteruti graduated with honors from Tufts University, then attended The Philadelphia College of Osteopathic Medicine on an Army Scholarship. He completed a Residency in Family Medicine at Martin Army Hospital in Ft. Benning, GA, and then went on to serve at Ft. Belvoir, VA. It was while
caring for overweight soldiers that he first developed an interest in treating obesity. After leaving the Army he established a private practice in Rhode Island. Over the years he continued to actively study and treat obesity, eventually becoming board certified in Bariactric Medicine. The "I.M.120 Method" was born
out of decades of practical experience combined with medical research.

Dr. Petteruti developed his approach to compliment his busy primary care practice and to provide his patients with a successful treatment option for their issues with excess weight. Together with his wife, Shannon, they have made a commitment to teach other clinicians their method for success. They hope to help end the obesity epidemic by sharing their knowledge with as many like-minded clinicians as possible.

Saturday, December 5, 2015 at 9:00 AM - Sunday, December 6, 2015 at 1:00 PM 
New York
Hilton-Midtown
1335 Avenue of the Americas
New York, NY 10019
***There is a special rate for this seminar

Registration online: Tickets for Seminar

To register by phone please call: (401) 681-4634